CITGO “Rewards” (CM Cut) Cross-Platform Spot
Colourmovie teams up with the good folks over at BVK to create a web and broadcast spot to introduce CITGO's new rewards credit card. The concept was based on artwork that illustrator Timothy Goodman created for the CITGO card. By using old school 2d animation techniques Colourmovie illustrates in 30 seconds how fun driving is when you get 5 cents off every gallon of CITGO gas.
Credits
CLIENT: BVK

PRODUCTION: Colourmovie
CREATIVE DIRECTOR: Brandon Martinez
SENIOR PRODUCER: Michelle Hammond
PRODUCER: Michelle Homola
ILLUSTRATOR: Timothy Goodman, Craig Watkins
ANIMATORS: Jake Portman, Robin Steele
PRODUCTION COORDINATOR: Nicole Smarsh