Food Network “Summer Here” Summer Promotion
Leading lifestyle brand Food Network commissioned Colourmovie to develop a new look for their summer promo campaign. The heat of summer seems to set memories for life. We reminisce on those experiences with this concept, as we jump headfirst into those memories within the Food Network's Summer Here campaign. Playing into the informal nature of the season we broke one of their key brand rules by modifying the logo to give a signature look for the summer. Using iconic summertime imagery and elements of water, we created a refreshing take that has viewers diving into the summer spirit.
Credits
NETWORK: Food Network

DESIGN & ANIMATION: Colourmovie
DYNAMIC FX / REALFLOW: Fusion CI Studios