HBO Comedy Image Campaign
Colourmovie brands HBO Comedy, a live-action campaign shot on location in Los Angeles, New York and Las Vegas.

HBO approached us with a design directive to create a promo package that could brand HBO Comedy as a whole, and from which they could create topical promos for upcoming comedy events. In the past HBO had created separate promos for every comedy event, and they wanted to streamline the process, as well as add some weight and consistency to the HBO Comedy brand. After a thorough and collaborative design phase with HBO, we took to the streets for six nights of live-action shoots made up of three all-nighters in New York, two in Los Angeles, and one in Las Vegas. The gritty, and quickly paced style was accentuated by a raw, rock soundtrack composed in-house. Final delivery consisted of image spots, topical promos, and a live-action and graphic tool kit.
Credits
NETWORK: HBO

LIVE ACTION PRODUCTION: Colourmovie
DIRECTOR: Brandon Martinez
DIRECTOR OF PHOTOGRAPHY: Nate Weaver
ADDITIONAL PHOTOGRAPHY: Theo Jemison
PRODUCER: Ben Oswald

POST-PRODUCTION: Colourmovie
CREATIVE DIRECTOR: Brandon Martinez
EXECUTIVE PRODUCER: John McGinnis
DESIGNER: Brandon Martinez
ANIMATORS: Shawn Harris, Miguel Lee, Gene Sung, Tyson Steigers
COMPOSER (on-air): John McGinnis