The Price of Beauty Cross-Platform Campaign
What is the price of beauty? We were approached early in the development stage of this project as Jessica Simpson traveled around the world to find answers to the question of the beauty myth.

In tight collaboration with VH1, we were able to maintain cohesion between the promo, show open and online components in design and execution. Our objective was to both showcase Jessica Simpson's natural, all-American beauty, while at the same time threading the story of her international travels and the different notions of beauty around the world into the narrative.

The end result was a great collaboration with the creative team at VH1 that produced a beautiful and engaging campaign.
Credits
NETWORK: VH1

LIVE ACTION PRODUCTION: VH1
DIRECTOR OF PHOTOGRAPHY: Tobias Schliessler

POST-PRODUCTION: Colourmovie
CREATIVE DIRECTOR: Brandon Martinez
EXECUTIVE PRODUCER: John McGinnis
PRODUCER: Meredith Crandall
DESIGNER: Brandon Martinez
ANIMATORS: David Glicksman, Brian Do, Alice Yeh, Christian Perez, Tim Hayward, Gene Sung
INSERT PHOTOGRAPHY: Nate Weaver