Motor City Motors Series Campaign
Discovery challenged us to create a spot that reinvented the "gearhead" look for their new show about renowned custom-bike builders, The Detroit Bros.

Our plan was to focus on the building process, the thought pattern that pushes the boundaries of automotive engineering to create one-of-a-kind vehicles. We explored the raw innovation and wild engineering that fuels this creative process. Gears, nuts, bolts, incremental measurements, and geometric shapes overtake the screen as vehicle illustrations on paper spring to life, gun their engines, and literally peel out off the page.

The Result? A smart narrative approach to promote "Motor City Motors."
Credits
NETWORK: Discovery

PRODUCTION: Colourmovie
CREATIVE DIRECTOR: Brandon Martinez
EXECUTIVE PRODUCER: John McGinnis
DESIGNER: Jonathan Wu
ANIMATORS: Magnus Hierta, Brian Do, Andrew Kinsler