Nike “Cinema Tuesdays” Show Open
This project draws inspiration from the historic Ricardo Montalbán Theater in Hollywood, home of the Cinema Tuesdays screening series sponsored by Nike Sportswear and curated by Flux. The weekly series features innovative motion pictures as well as unique live events.

In the design, we chose to explore the concept of nesting, presenting vignettes of art installations, filmmaking, and music in a deconstructed and offbeat way. These layers of art, film, and music all exist inside nested boxes within the theater, revealing all that Cinema Tuesdays has to offer. The whimsical, lullaby-esque music composed in-house helps complement the dreamlike quality of the piece. The design celebrates the rare and one of a kind event that brings all these art forms together.
Credits
AGENCY: Nike/Flux

PRODUCTION: Colourmovie
CREATIVE DIRECTOR: Brandon Martinez
EXECUTIVE PRODUCER: John McGinnis
DESIGNER: Brandon Martinez
LEAD ANIMATOR: Miguel Lee
COMPOSITOR: Shawn Harris
COMPOSER: John McGinnis