Red Hot Chili Peppers “I’m With You” Commercial
Warner Brothers Records approached Colourmovie to create an album release spot for Red Hot Chili Peppers, with two criteria: To use only the ubiquitous asterisk from the band's logo, and to deliver in one week.

Instead of creating a purely graphic commercial, we took a live action approach and fabricated actual logos that we could photograph in locations all around the city of Los Angeles. In an attempt to capture the authenticity of the city, we stayed away from landmarks or the typical images normally associated with Los Angeles, and stuck to imagery that represented "everyday" Los Angeles. By keeping the asterisk as the common thread in the spot, we were able to rifle through contrasting images of Los Angeles, creating an impressionistic experience.

The result is an homage to both the band and the city of Los Angeles, and the shared, inextricable history between them.
Credits
LABEL: Warner Brothers Records

LIVE ACTION PRODUCTION: Colourmovie
DIRECTOR OF PHOTOGRAPHY: Yon Thomas
ADDITIONAL PHOTOGRAPHY: Mike Norman, Magnus Hierta
PRODUCER: John McGinnis

POST-PRODUCTION: Colourmovie
CREATIVE DIRECTOR: Brandon Martinez
EXECUTIVE PRODUCER: John McGinnis
ART DIRECTOR: Magnus Hierta
DESIGNER: Magnus Hierta
EDITOR: Paula Salhany