Sony Brand Exploration Branding
For this project we were approached by the Sony Design Center to design, animate and develop sound design for the iconic Sony logo. A multinational corporation with its hands in music, film, television, communication technology, and consumer electronics, Sony's reach is far and wide. Our goal was to conceptually demonstrate the breadth of Sony, and how all branches of the corporation are interconnected, emanating centrally from the Sony brand.
Credits
CLIENT: Sony

PRODUCTION: Colourmovie
CREATIVE DIRECTOR: Brandon Martinez
EXECUTIVE PRODUCER: John McGinnis
DESIGNERS: Brandon Martinez, Shawn Harris, Clint Chang, Gene Sung, Seth Ricart, Chris Saunders
ANIMATORS: Shawn Harris, Gene Sung, Stuart Scanlon
SOUND DESIGN: John McGinnis