Yokohama “Coming Together” Commercial
The team over at Kovel/Fuller tasked us to create a 30 second spot that informs people about Yokohama Tire Company, its revolutionary rubber compound that it is manufactured in a zero-emissions production facility, and its tires that perform best in their class.

In our approach we wanted to put the audience in the driver's seat and take them on a journey to discover Yokohama's message. The story comes to life within lush and beautiful 3D landscapes inspired by vintage Japanese illustrations and paintings. To accomplish this look, our animation team shot various brush strokes of sumi-e and other inks on many different paper types and glass textures, staying true to an organic, hand-made look.

The end result was a commercial that conveys a company's commitment to create what is best for cars—and the environment.
Credits
AGENCY: Kovel/Fuller

PRODUCTION: Colourmovie
CREATIVE DIRECTOR: Brandon Martinez
EXECUTIVE PRODUCER: John McGinnis
DESIGNER: Brandon Martinez
ANIMATORS: Magnus Hierta, Shawn Harris, Dave Yan
CHARACTER ANIMATOR: Huy Dang
MUSIC & SOUND DESIGN: John McGinnis
ELEMENT PHOTOGRAPHY: Nate Weaver